Starting a new business of any kind is risky, but starting a restaurant, in particular, has a lot of challenges. It can be an expensive start-up venture, and if you don’t get enough people through the door, you can find yourself in a very undesirable position fast. This is why it’s important to do your research first before you jump in and open a new restaurant, and consider the following tips to help you create a gorgeous place to eat that everyone is dying to get into.
Think About Your Theme
You don’t have to have a strict theme for your restaurant necessarily, and sometimes this can be tacky anyway if you go over the top. However, knowing what kind of atmosphere you want to set is key. Are you planning to open a laid-back restaurant where people can come to hang out with their friends? Are you going to be a family-friendly restaurant? Or do you dream of owning a grand five-star restaurant or quaint bistro that is more suitable for adult diners? Knowing this will help you when it comes to curating the menu and choosing the interior design of your restaurant, as well as how you want to market it.
This is one of the most important things you need to get right as if you’re food isn’t great, people won’t be coming back for more no matter how good the service is. While it is good to give your diners a choice, trying to do too much can be a risk. It might be better to do a smaller selection of dishes, but making sure that the standards of these meals are excellent. You want people to crave the food that you serve and tell everyone they know about it, so getting these dishes right is essential. Look at this menu for Annies Burger Shack, Derby, as a brilliant example of sticking to one cuisine but being outstanding at it.
Another thing to keep in mind is the location that you plan to open your restaurant. Your budget will determine this, as certain areas will be more expensive than others – particularly city-center locations. While you don’t need to be right in the center, you should make sure that the location of your restaurant is easy to get to and that it will get good foot traffic. This will be how a lot of your diners discover your restaurant, especially when you’re starting and the word hasn’t yet gotten around. If the restaurant building has a parking lot, or one nearby, these would be ideal as well both for your staff and your customers.
You will need to make sure you’re setting aside a good part of the budget for marketing your restaurant as well. You should use digital marketing strategies to help boost your restaurant’s website higher in search engine results, as this is how a lot of people will discover your restaurant by looking it up online.
You might also want to think about sending out flyers and advertising in local papers or even inviting local food critics to try your food and write a review. Promotions such as 30-50% off of food on certain days are also another great way to attract people to your restaurant and sample your menu.