Starting a YouTube channel is a difficult decision to make but growing it is even harder. But this does not mean it is impossible. Just look around YouTube and have a look at how YouTube stars, with millions of subscribers today, started. This should be a motivation for you that if they can do it, you can do it too. Sure, you will come across challenges, but keeping up the consistency and holding up the rope of perseverance will give you the rewarding outcomes you deserve.
Also, you cannot offset the importance of using the right track as putting efforts into the wrong approaches will never reap any benefits, no matter how much hard work you put into it. Since YouTube is where you build your online presence and make money through the channel, you need to increase your visibility to a vast audience. Therefore, learning about the keys to growing your channel is inevitable. By growing your channel, you can maximize your subscribers and viewership to meet YouTube monetization eligibility criteria.
In this article, we are going to cruise you through the guide to improving your YouTube channel. But before we go on to discuss it in detail, you must ensure that you set up all equipment and buckle up to start this new voyage in style. From camera and editing tools to the internet, you should have everything at your disposal. The internet is the most important among the lot.
Make sure you use a reliable and fast internet, like Cox, which allows you to upload your videos in a jiffy. It offers exceptional internet plans to meet your specific needs at the best rates. If you speak Spanish, you may navigate through Cox en español to find the perfect fit for yourself.
So, without further ado, let’s get into it.
- Content is the King
With millions of channels on YouTube, it is very difficult to stand out among the rest. But, as said earlier, it is never impossible. Creating an individualistic identity will help you sail your boat. Saying it is all easy, but when it comes to doing it, you will have to sit and do some intensive work on understanding your audience and introspecting yourself to dig out your expertise.
Before you begin your journey, you must find the niche that aptly goes in line with your interests and expertise. Then, study the demographics (age, location, gender, income, education level, etc.) and psychographics(values, opinions, morals, etc.) to outline what content will pique an interest in your audience, and how it will make any sense to them.
When it comes to content, there are boundless options but unique and high-quality videos appeal to the audience. By high quality, we do not necessarily mean lighting, sound effects, video backdrop, etc. While these elements impeccably appeal to the audience, these things will only matter if you make a travelogue or intend to showcase something, Otherwise, they are supplementary elements. The main element of a quality video is the story, the crux, and the message it delivers.
YouTube storytelling is no rocket science. You will just have to make sure that you hook viewers with a punchy into, hold their attention with a series of events cascading as the video progresses, and add text, music, and images to make it easy for them to watch the videos.
- Optimize Your Content
Did you know that YouTube videos show up in 70% of the top 100 Google search results? Also, did you know that YouTube is the second-largest search engine behind Google? Well, since now you know it, you must have understood why optimizing your YouTube channel is essential.
So, if you want Google or YouTube to show your videos to the maximum number of people, then you must follow some of the tips mentioned below:
- Choose a target keyword for each video and add it to the video title and description
- Use relevant hashtags
- Add captions to your videos
- Organize videos in YouTube playlists
- Curate Attention-Grabbing Thumbnails
You should never underestimate the power of thumbnails. A creative and unique thumbnail can immediately hook any viewer and lure them into playing the video. So, you must customize the thumbnails and create more intriguing images that make viewers click on your content.
- Engage with Viewers on Other Social Media Sites
Another potential key to growing a channel is connecting with your viewers and making them feel like they are part of your life. The least you can do is respond to comments under your videos or host a live stream. Moreover, you can create polls in the YouTube Community tab to take their opinions and make them feel they are being heard.
In a like manner, you can engage with your viewers on other social media platforms, such as Instagram or Twitter. On such platforms, you can interact with your viewers and offer a sneak peek into your personal life.
All the tactics we have discussed are organic strategies, which do not cost you a penny. So, you should never refrain from using these techniques if you are serious about growing your YouTube channel and going big on the platform.
Luciana joined our team as a mum blogger in 2020. A dedicated mum to a lively daughter and a dog, Luna, Luciana brings authenticity and passion to every post. Her expertise in parenting and lifestyle topics offers practical, relatable advice for real-life situations.