Fire HD Kids Edition—the kids tablet that has it all, including the first-ever 2-year worry-free guarantee—is now available in the United Kingdom. I went along to Amazon’s offices in London to check out the tablet before it’s release and was really impressed with what it has to offer. The concept of the new Fire HD Kids Edition is so practical, and should keep both parents and children happy.
Fire HD Kids Edition is built around three ideas:
1. Despite best intentions, kids break things—Fire HD Kids Edition has an unprecedented 2-year worry-free guarantee—if they break it, return it and we’ll replace it. No questions asked.
2. Parents don’t want to worry about the bill—Fire HD Kids Edition includes a year of Fire for Kids Unlimited so kids get unlimited access to thousands of books, videos, educational apps, and games—at no additional cost.
3. Kids want a real tablet, not a toy—the Kids Edition features a quad-core processor, a vivid HD display, front and rear-facing cameras, Dolby Digital audio, and access to Amazon’s world-class content ecosystem of over 33 million songs, apps, games, movies, TV shows, books and more.
Fire for Kids Unlimited is a great concept. I particularly like the inclusion of so many books, and using the parental controls you can set it up so that your child needs to complete a set time of reading the books first before they are able to access games and videos. With Fire for Kids, parents select all of the content their kids can see, and parents can limit kids’ screen time by content type—for example, they may choose to limit videos and games, but make reading time unlimited.
Fire for Kids blocks stores and in-app payments, so parents don’t have to worry about additional expenses, and blocks unwanted advertisements and access to social media.
“Fire HD Kids Edition offers the best of both worlds for parents and kids,” said Jorrit Van der Meulen, Vice President, Amazon Devices EU. “With the 2-year, no-questions-asked, worry-free guarantee, and Fire for Kids parental controls, parents can rest assured that the device is well protected and that they’ll never be surprised by a bill, unwanted ads or social media posts. And, with a year of the Fire for Kids Unlimited subscription, kids can choose from thousands of books, videos, educational apps, and games – including many classics and favourites.”
Fire HD Kids Edition is just £119 with 8GB of memory and £139 with 16GB of memory, and is available for pre-order today at www.amazon.co.uk/kids-edition-tablet. It will start shipping to customers on 18th June. Fire HD Kids Edition will also be available for purchase from Argos and www.argos.co.uk from 18th June.