Due to its popularity, Instagram has to constantly change and evolve to keep its users engaged.
The primary way that they do this is by changing the algorithm that governs what content users see in their feed.
Recently, they made a significant change to the algorithm, which places more emphasis on likes and views when determining what content to show a user.
In late 2021, they announced a significant change to the algorithm that would be rolled out in early 2022.
Adapting to changes can be challenging for businesses, but the results will be beneficial. Here is some of the latest information on these changes:
What Are The Latest Instagram Algorithm Updates For 2022?
The new algorithm update is giving preference to the original content.
If you’re posting regurgitated content from other sources, your posts will be less likely to be seen by users.
Original content is defined as content created by you and not published anywhere else.
This can include blog posts, images, videos, infographics, etc. Although some may find it easy to create new content, others may struggle with coming up with fresh ideas.
Here are some tips on how you can create original content for your Instagram:
- Brainstorm ideas with a team or individual
- Take inspiration from other businesses in your industry
- Use customer feedback to generate content ideas
- Keep up with current trends and newsworthy items
This update aims to encourage users to be creative and produce content that is unique to Instagram.
However, this won’t necessarily be harmful to existing users and content and will be more likely to bring in better opportunities
What Can Brands And Businesses Do To Capitalize On These Changes?
When tailoring your content strategy, keep in mind the changes that have occurred, and your results will be more favorable.
If you’re unsure of what content to create, consider using a tool like Google Analytics could be the perfect recipe for success.
This update also provides an opportunity for businesses to be more creative with their marketing strategies.
Utilizing user-generated content, influencer marketing, and other creative methods will be vital in driving engagement.
It has been noted that the algorithm also prefers users with a sizeable posting history.
If you haven’t been posting for very long, don’t worry but get started soon!
If you are running ads, the best thing you can do is produce a variety of content types to A/B test which ones work best for your brand.
How Will These Impact Influencers And Their Strategies?
The new algorithm update gives preference to original content, which means that if an influencer is posting regurgitated content from other sources, their posts will be less likely to be seen by users.
This could lead to influencers having to be more creative with their content in order to remain visible to their followers.
Additionally, businesses that utilize influencer marketing will need to be more selective with the influencers they choose to work with and make sure that those influencers are creating original content that aligns with the brand.
What Do Users Need To Know About These Changes?
Users may find that they see a greater range of content in their feed, as the algorithm is giving preference to original content.
Additionally, they may see less spammy or promotional content from brands and businesses.
It is important for businesses to take note of what users are saying in their personal feeds in order to better tailor their marketing strategy.
You may find someone who expressed interest in a product but didn’t purchase it, and this could help you improve your sales funnel by finding out why.
In general, the latest algorithm updates seem to be geared towards making Instagram a more user-friendly platform with less promotional content.
Brands and businesses should take this opportunity to be more creative with their content in order to remain visible to users.
By understanding what content users are engaging with, businesses can produce similar content that is more likely to be seen and interacted with.
Additionally, users may give feedback in their personal feeds that businesses can use to improve their products or services.
Ways To Source Better Original Content
There are a few ways you can make sure the content you’re posting is original:
– Create content yourself: This can be anything from blog posts and images to videos and infographics.
Developing your own mind maps or strategies for creating new content can really be what makes or breaks your business when it comes to the new changes.
– Get help from a team or individual: If you’re struggling to come up with ideas, enlist the help of others.
Having someone who can perceive things from a different perspective can be invaluable when coming up with new content.
If you include someone with a different career background, you may find they bring a new and interesting perspective to the table that is exactly what you need.
– Use customer feedback: Use what your customers are saying to inspire content. If you’re getting a lot of questions, why not turn those into blog posts?
If you’re seeing a lot of negative sentiment, use that as an opportunity to show how your brand is different.
There are almost infinite ways you can ensure the best results for your business by utilizing customer feedback.
– Take inspiration from other businesses: See what’s working well for other businesses in your industry and adapt it to your own brand.
Whether you decide to ghost some Instagram accounts or even network, you will find that there is much to be learned from your competition.
The most important things to take note of are marketing perspectives as well as post frequency and types (reels, stories, video, or photo content).
– Use tools: There are a number of helpful services & apps that you can purchase to create original content.
These can be anything from brainstorming tools to social media management platforms.
Utilizing these tools can help take the guesswork out of content creation and help ensure that your content is original, on-brand, and aligned with your marketing goals.
– Keep up with current trends: Stay up-to-date on what’s happening in the world so you can produce relevant content.
There are a variety of ways to do this, from reading the news to following influencers in your industry.
Keeping up with current trends will not only help you produce better content, but will also ensure that your content is timely and relevant.
What Are The Potential Downsides To These Changes?
There are a few potential downsides to these changes:
- Businesses may see a decrease in reach and engagement.
- Promotional content may be less effective.
- It may be more difficult to produce original content.
While there are some potential downsides, it’s important to remember that these changes are being made in order to improve the user experience.
Additionally, if you’re producing high-quality, original content, you shouldn’t see a significant decrease in reach or engagement.
In fact, you may even see an increase, so you can sleep better at night knowing your content is fine.
The potential changes to Facebook’s newsfeed algorithm present both challenges and opportunities for businesses.
By understanding how the new algorithm works, businesses can produce content that is more likely to be seen by users.
Additionally, by sourcing better original content, businesses can improve their reach and engagement.
Deciding to make the right choice by your followers will ultimately result in a better experience for everyone.
Luciana joined our team as a mum blogger in 2020. A dedicated mum to a lively daughter and a dog, Luna, Luciana brings authenticity and passion to every post. Her expertise in parenting and lifestyle topics offers practical, relatable advice for real-life situations.