How to Market Mobile Apps for Children

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By In The Playroom

Tens of thousands of mobile phone applications are created each and every month. If your smartphone is connected to services such as Google Play or the Apple Store, this is likely to be already apparent thanks to the sheer number of updates that you receive on a regular basis. Have you been thinking about creating a mobile app specifically designed for children? This is actually one of the fastest growing markets and it could represent an excellent venture to pursue. Still, there are many variables that you will need to address if you hope to avoid potentially costly mistakes in the not-so-distant future. Let’s take a look at some professional recommendations offered by those who have already enjoyed a good deal of success.

Hands-On Knowledge Counts

One of the most beneficial aspects of applications specifically designed for children is that you have numerous options to select. Some extremely popular categories include:

  • Point-and-click games (such as those focusing on hidden objects)
  • Learning platforms.
  • Colouring games.
  • Apps designed to enhance photos.

Still, the main issue is that you are an adult attempting to view the attractive nature of these apps through the eyes of a child. This can be a difficult (if not impossible) feat to achieve without spending a significant amount of time and effort on the project. It is therefore wise to speak with children (either your own or a friend’s child) to determine which ideas generate the greatest amount of interest. While this is not necessarily brain surgery, it is still an important preliminary step.

The other major point to mention is why you should always enhance your efforts with the use of intuitive ecommerce software. What are the advantages of these systems?

Why Work Hard when You Can Work Smart?

Creating a bespoke mobile app for children is one thing. Successfully promoting it to the general public is an entirely different concept. Many developers become overly bogged down within the sales and marketing process. This often detracts from the quality of the application in question and it may even lead to negative customer reviews. A worthwhile alternative to keep in mind is working in conjunction with third-party e-commerce solutions such as those made famous by Shopify. Not only are these ideally suited for online promotions, but they can be moulded around your personal desires.

It is therefore easy to advertise to a much larger audience and to describe the app in detail. You can link between social media platforms, online forums and major portals such as Google Play. Thanks to this increased sense of efficiency, you can return your efforts to other concerns such as product development or important updates to address any bugs.

The number of children who now own smartphones is on the rise, so it only stands to reason that the market for this type of application will continue to grow. If you are hoping to have a positive impact upon the younger generation, the future looks bright!

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Anna Marikar, mum of four and seasoned blogger, has spent over a decade sharing her parenting journey and passion for kid-friendly crafts and free printables.
Her easy-to-follow craft ideas and practical parenting advice have transformed In The Playroom into a cherished resource for parents.

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