Do like to spend your free time dabbling in crafts?
Are you talented in the art of making cracking cards, or painting perfect pictures?
You could follow in the footsteps of countless fellow creatives in transforming your pastime into a profitable part-time or full-time profession.
Dipping your toe into the online crafting market can be a little daunting at first, but don’t worry – we have five helpful tips that can transform your hobby into a successful brand.
- Source Quality Supplies
Making sure that you have quality and affordable crafting supplies is essential, both for the materials and for the tools you use to make your products.
Shopping around online for a reliable source is essential, and sites such as LoveCrafts stock a variety of products, from yarn and wool for knitting to stencils and stamps for card making.
- Price for Profit
It’s important when you set your prices, you’re making a profit. It’s no good just covering for the cost of supplies if you want your business to bring in a sustainable income.
Your time is a valuable asset, and it’s important that you account for it in your pricing. Your loyal customers will understand the value of unique, handmade goods, and those who don’t aren’t worth your time and effort.
If you want to treat your crafting as a job, you need to price to reflect that.
- Perfect Your Website
A high-quality website is essential to success online – a poor user experience is one of the biggest things that drive customers away.
You need to make sure that your site loads fast, is easy to navigate, and features fully optimised images that engage your users and showcase your products in their best ligh make cracking cards, or paint perfect pictures.
Use a site builder such as Shopify to ensure that you have a professional website to appeal to your customers!
- Optimise for SEO
Word of mouth is great when you’re starting out. But when the time comes to build up your brand, SEO will be a valuable tool in finding your customer base.
To increase your Google rankings, your website needs to be optimised for keywords. Search engine optimisation can be a little tricky to get to grips with, however there are agencies out there such as Maratopia Digital Marketing who are more than happy set you up on the right track!
By optimising for keywords, you’ll ensure that your products reach the eyes of valuable users who will convert into sales.
- Be Active on Social Media
Social media is another great way to reach new customers. Increasingly, platforms such as Instagram are how we find new brands.
By ensuring that you keep your platforms up to date, you’ll be able to show off your products and appeal to consumers.
These platforms also have direct messaging functions that mean your followers can easily reach out to you with any questions they might have about your products and services.
Do you have an online craft business? Share your strategy for success in the comments below!