Ways To Increase the Value of your Vacation Rental Property

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By Luciana Oliveira

Have you recently purchased a vacation rental and are looking for ways to maximize your earnings?

First and foremost, adopt the mindset of a hotel industry entrepreneur. Now that you’re a businessperson, you must think like one.

Concentrate on developing a solid product, selling it, and streamlining corporate operations.

Only a tiny percentage of vacation rental homes provide passive income.

You must manage the manager even if you outsource property management.

Consider your vacation rental home a second company you run alongside your full-time work.

In this post, we’ll go over some of the most critical tactics for generating high profits on your rental property in 2022.

Though not all of these tactics are infallible, they have created highly profitable results for rental property owners in various markets.

With only a few of these tactics in mind, 2022 could be your best year!

Ways to Boost Your Vacation Rental Earnings

Engage the Services Of a Property Management Team

While there are many things you can do on your own, working with a property management company will make your life much easier.

You’ll be able to efficiently promote, manage, and increase the value of your home over time if you have the right team on your side. 

Most top property management businesses will let you buy services as needed, so you won’t have to pay for anything you don’t need.

These businesses use a guest-centric management approach, resulting in outstanding evaluations and consistent revenue streams.

Select a Market with Increasing Demand

There’s no arguing that a property’s location is essential in determining its value.

To ensure that your investment as a vacation rental homeowner is maximized, you must find an area where people genuinely want to be. 

Having your property booked throughout the year will be more manageable if you invest in homes in booming markets.

Guests’ Stays Should Be Automated & Systematized

The less your guests rely on you; the more enjoyable their stay will be for both of you.

Find a means to make the check-in and checkout procedure for visitors and their access to the unit more automated.

You can choose one of the best vacation rental property management software such as Hospiria to make your job easier. 

On the other hand, an intelligent door lock, a keypad lock, a lockbox, or keys left with a community office or doorman are all possibilities.

Instead of wasting both of your time negotiating entry with your gift, self-entry lets guests arrive on their own time.

But organizing your renters’ stay doesn’t stop at the front door. You should also plan for other typical demands, such as acquiring Wi-Fi connectivity and making them as simple as possible for your visitors.

Strengthen Detailed Feedback Mechanism

Feedback is one of the most crucial factors for any vacation rental owner wanting to increase bookings.

People will begin to believe that your property will be a terrific location to stay if there is a lot of specific feedback on its web pages (whether on an independent site, social media, or elsewhere). 

Additionally, obtaining critical (but ideally well-worded) comments can be valuable.

You will be much more likely to satisfy all prospective guests if you actively try to discover how your property may be improved.

Perfect Your Pricing

Pricing is one of the most important aspects of becoming a successful vacation rental host.

To begin, disregard the monthly rents charged by long-term rental properties.

Instead, examine them for a comparative cash flow analysis to determine which leasing plan will provide the most profit for your property.

Long-term rentals aren’t your competition as a vacation rental operator; instead, hotels and other comparable vacation units are what you need to analyze.

Get a feel of how much hotels and other vacation rentals in your region cost.

On a nightly basis, look for savings of roughly 20% compared to nearby hotels.

Think of Pet-Friendly Policies

Pet owners frequently have difficulty locating hotels and vacation rentals that will allow them to bring their four-legged family members along.

As a result, there is a supply shortfall, which presents an opportunity.

There’s no denying that demand is high. According to the American Pet Products Association’s 2019-2020 poll, more than two-thirds of American households own a pet.

Pets, of course, put tremendous strain on your rental property. That means you should charge them more to make it worthwhile for you.

Optimize for Search Rankings

Consider that your vacation rental is one of a hundred in your community.

When does a potential guest register online and search for apartments in that area?

Which ones do search results show first, at the top of the page rather than at the bottom of a long list?

Vacation rental platforms, like Google, have their search engines. You must optimize your listings for those algorithms if you want them to appear first.

For starters, timeliness is rewarded on listing platforms. The faster you answer queries, the higher your unit will be listed on the platforms. Prioritize responding as promptly as feasible.

Create a Memorable Experience Every Time

As previously said, you may and should automate your booking, check-in, and checkout procedures as much as possible. Make them as simple as possible for an 8-year-old to complete.

Send out a sequence of messages on a predetermined schedule. Explain everything a guest needs to know about getting into and staying at your property comfortably.

Explore Co-Hosting

Start networking with other nearby owners if you operate your holiday rental and adjacent apartments that also serve as vacation rentals.

You may either co-host for each other or have one owner co-host for all the neighborhood units as a side venture.

Communication with guests, handling check-ins and checkouts, arranging maintenance, and other property management chores are all shared by co-hosts.

Optimize Your Taxes

Investment property and small company tax benefits are available to vacation rental owners.

You can deduct expenses as a business owner that you would otherwise have to itemize.

Also, take the standard deduction while still deducting particular costs.

Final Thoughts

Owners of vacation rental properties worldwide could have terrific previous years.

With millions of individuals looking for someplace to stay, you’ll have many chances to start seeing a return on your original investment. 

Becoming a successful property owner will still take a lot of effort. However, if you hire an experienced property management firm and keep these pointers in mind, you should be able to have a lucrative year ahead.

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Luciana joined our team as a mum blogger in 2020. A dedicated mum to a lively daughter and a dog, Luna, Luciana brings authenticity and passion to every post. Her expertise in parenting and lifestyle topics offers practical, relatable advice for real-life situations.

1 thought on “Ways To Increase the Value of your Vacation Rental Property”

  1. Such helpful things here – thanks for sharing! Speaking of vacation property, I think comfortable conditions are also worth mentioning. If it is a vacation house in a hot climate with extra humidity, then you need to think about what you can do to make your tenants feel cool and comfortable. For example, you can install an air conditioner or an electric fan so that they will be able to regulate the temperature in the room.


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