Pampers celebrates #everybaby

With every baby there comes the same excitement and anticipation for their arrival. Whether our first, second, or third baby, we were so excited to meet each one and see the new little person who would be joining our family. Like every mum, I remember each of their births and early days so well – all three were different but equally special, and all of those days are such treasured memories for me.

I absolutely love babies. The baby stage was always something I enjoyed and now that my youngest is nearly 4 (how did that happen??? time really does fly!) I do find myself missing those little baby cuddles.

Luckily there always seems to be lots of pregnant friends and relatives, so I can share in their excitement instead. Right now I’m getting really excited to hear news of a close friends baby who should be arriving any time now. They haven’t found out whether boy or girl so I can’t wait to find out!

On the same day that the nation celebrates one special birth, Pampers partners with award winning director to celebrate #everybaby 

Pampers know that every beautiful baby is a prince of princess to their parents, and with 2,000 babies born every day in the UK, each deserve the same joyous celebrations to mark their birthday! At a time of national celebration around one special birth, Pampers wants to celebrate #everybaby born into a world of love, sleep & play in a new captivating film directed by award winning documentary maker, Elizabeth Stopford.


In this moving piece of real-time content, you can watch the epic journey of everyday parents, mirroring the excitement of the new arrival in London. In the 90 second film, created in the same 24 hours that the eyes of the world were fixed on London, we follow the journey of the parents from nervous anticipation through to those precious first moments with their newborns, bringing to life the emotion, adoration and love felt by every parent on the arrival of a new baby.

Take a look and share the film in celebration of #everybaby here

The film was created and edited within 24 hours, and then aired as a 90 second TV advert during the news – elevating every precious new arrival around the country to national news!


Peter Yorke, Pampers Brand Director says, “We’re incredibly proud of this unique project as by filming in real-time with expectant families, we were able to mirror the journey being featured in the news, enabling the nation to celebrate as one, – by shining a light on every single baby being born at the same time.”

Pampers is the UK’s most trusted nappy brand*, supporting #everybaby in their unique developmental journey. They’re also incredibly proud to work with NCT – the UK’s largest parenting charity – working together to better support parents and babies in the UK. To celebrate #everybaby, Pampers is donating 100,000 nappies to NCT this month who will distribute them to families who need them most.

I love the #everybaby concept that Pampers have shared in their video. Every single baby and every child really is so special. The love between mother and child, and the joy felt by each family is such a universal human experience that bonds us all together regardless of wealth, country or circumstances. And what a beautiful thing to celebrate.

* Nielsen P12M, Feb 2015

Every baby is a prince or princess.


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