According to the Office for National Statistics, women registering as mumpreneurs, or self-employed is at its highest number since records began in 1992, so how do you become one of the successful ones?
Find your niche
You’ve made the decision to go it alone (well done you!), but where to start? Firstly, find your niche. Where do your passions lie? What do you want your new business to embody? Is it something you can talk to strangers about with enthusiasm?
All these questions will help form your mission statement and get you one step closer to becoming a mumpreneur.
Create your business plan
Now, down to business. What do you want to achieve from your company? Is it financial freedom? To be your own boss? Perhaps you want to become recognised as a leader in your specific field? Whatever it is, you need to create a business plan first, so you can see exactly what you need to do to get your business off the ground.
Think you need extra capital to make your dreams a reality? Use a business loan calculator to help you discover which option will best suit your fledging career.
Having a social media presence is a must for any budding mumpreneur, and with over 2.4 billion active users worldwide, Facebook is still the biggest social network, with Instagram fast becoming a firm favourite amongst mumpreneurs sharing behind-the-scenes snaps with their followers.
As more and more women in the over 30 age bracket are using Instagram, it’s the perfect platform to help you find your tribe. Insta-stalking is the new norm when it comes to networking and can be done from the comfort of your own home. Don’t forget to join networking groups like Mumpreneurs to connect with like-minded individuals and get yourself out there too.
Don’t be too hard on yourself
As a mum it’s easy to compare yourself to others, but for your own sanity, and success of your fledgling business try to remember your ‘why’, and acknowledge that, like any other business, there will be ups and downs; success is not linear.
Don’t be afraid to fail, it’s an integral part of any business and will help you learn what works and what doesn’t.
The most important thing to remember is your children grow up fast. Treasure the time they still need you and remember you started the journey of becoming a mumpreneur for them. No matter how hard it gets sometimes, it should be worth it in the long run.