Today, our friends at Pampers released a short film which showcases just how babies bring out the best in us all, highlighting that there’s nothing we wouldn’t do to make life #BetterForBaby – if you haven’t seen it, you can watch it here:

Whether for your own beautiful brood, grandchildren, nieces and nephews or friends’ children, we all make changes to ensure that their lives are as happy as possible. And, what better time to celebrate the love that babies bring than Christmas? This festive season, Pampers want to help spread the cheer by pledging to help make life #BetterForBaby in local communities. Celebrating all that people do to ensure that babies can live their lives to the fullest, Pampers are offering five £1,000 bursaries, to help people like you and I make life #BetterForBaby in our neighbourhoods!

How you can make life #BetterForBaby?

Is there something you’d really love to see built in your community? Maybe you want to improve some much-needed changing facilities, supply nappies and blankets to a local shelter, or update playtime equipment for a community nursery… anything goes!  If so, Pampers want to know exactly what you’d do to make life #BetterForBaby – tell Pampers your pledge using #BetterForBaby to be in with a chance of winning one of five £1,000 bursaries! Visit or search #BetterForBaby @Pampers_UK for more information!

This is a great campaign. Even a little funding can make a difference to babies and families by offering small things that make a big difference. When mine were babies, we used to go along to our local baby groups nearly every day and those opportunities really helped them to thrive and learn new skills, as well as helping us meet new people and feel a sense of community in our local area. Since I had three little ones in three years, those local opportunities really were helpful and made our baby days much easier. Not every area is lucky enough to have such well equipped and supportive local groups (in fact where we live now doesn’t have as much compared to our old area), so I would put the #BetterForBaby grant towards offering a new baby group in the community.

3 boys

Paolo Haeusermann, Brand Manager for Pampers Northern Europe, says: ‘Pampers support every baby’s happy, healthy development, so we’re excited to launch #BetterForBaby to celebrate all the joy that babies bring to our lives. The opportunity for UK consumers to win one of five £1,000 Pampers bursaries means that we can enable real change in local areas and communities. We are looking forward to seeing what pledges are made!’

To watch the Pampers #BetterForBaby video on  please click here or search #BetterForBaby on Twitter to make your pledge.

DISCLAIMER:  This #BetterForBaby post was sponsored by Pampers UK