George at Asda is launching the first supermarket range of premature baby clothing in partnership with the baby charity Tommy’s. The new range of Premature Baby Clothes by George at Asda will be the most affordable on the high street and 10% from the sale of each garment will be donated to Tommy’s to fund research and support families with premature babies. This is a great idea, with the stress of having a premature baby you would want to be able to find suitable clothes as conveniently as possible.
The range was launched today and will be stocked in 70 Asda stores nationwide, specifically pin-pointed in stores that are within a short distance of the nation’s specialist neonatal hospitals. The range will also be available for next day delivery and click and collect on George.com so parents can spend minimum time worrying about clothing and maximum time with their new baby.
Here are some findings about Premature births and premature baby clothes in the UK:
- Over half of multiple and 8% of single births are premature in the UK every year
- 90% of parents say there is a lack of premature baby clothing available
- 55% worry regular clothing will interfere with their baby’s medical equipment
The new range from George and Tommy’s has been made with these concerns in mind. The range includes special features such as a flat open-out fitting, extra poppers and irritation free seams to ensure clothing is comfortable and easy to secure around medical equipment.
The range is suitable for babies from 1lb-5lb and these pictures emphasise just how small that is:
The range of Premature Baby Clothes by George at Asda starts at just £5 for three bodysuits, up to 860% cheaper than the price of similar garments sold at other retailers. This is sure to be a help at a time when parents may be already financially strained with unexpected costs.
Emma-Lees Laing, Midwifery Manager at Tommy’s said:
“Premature babies can spend many weeks in hospital being cared for by medical staff, and often dressing their baby is one of the few ways that parents can care for their newborn. However, getting clothes to fit a 3lb baby is a real struggle and often parents are reliant on hospital gowns or nothing at all. This new affordable range means that parents will be able to choose clothes for their children in the same way as other parents, dress them in clothes personal to them, and start the journey of daily care for their baby.”
George’s premature baby range launches in selected stores and online today, prices start from £5 (3-pack)
We were sent an Asda voucher as a thanks for sharing this information with you.
Anna Marikar, mum of four and seasoned blogger, has spent over a decade sharing her parenting journey and passion for kid-friendly crafts and free printables.
Her easy-to-follow craft ideas and practical parenting advice have transformed In The Playroom into a cherished resource for parents.
What a wonderful idea that Asda have had of selling this range of clothing!! Will be so helpful for people with preemie babies x
Well played Asda. It’s fab to see a high street chain catering for premature babies and making it so accessible, and reasonably priced, for their families.
I would never have thought Asda would have these, my apologies to Asda.
Those pictures really do make you realise how tiny a premature baby is! It’s great to see supermarkets like Asda making clothes suitable for tiny sizes.
this is great! I have always found prem baby clothes to be expensive, its great to see asda selling them at affordable prices
What a great idea, it must be such a nightmare and the last thing new parents would want to worry about sourcing.
I know there is a great need. My friend would love these for her bub.
well done asda ,George premature clothing how essential for even the smallest of babies big thumbs up