Former Spice Girl Mel C has joined up with P&G and Asda to help provide clean water to the children who need it most around the world. Mel recently flew to Ghana to see some of the clean water programmes in action taking place in a rural community in Ghana.
Here’s a video diary from her trip, where she sees the water sanitisation in progress.
So far, thanks to UK shoppers over 30 million days of clean drinking water have been provided. The new goal is to provide 75 million days of clean water by the end of 2014.
Every day 2000 children die as a result of water contamination, which is something so sad which can be easily prevented.
P&G have produced small sachets using water purification technology, as you can see in Mel C’s video diary these sachets are so effective at cleaning the water and work so quickly. 10 litres of dirty and contaminated water will be made pure and safe to drink in only 30 minutes, making the potentially deadly water clean and fresh enough to drink.
Clean water is something that we often take for granted here in the UK, even having extra luxuries such as water filters on top of our usual drinking water. It must be such a horrible situation to have a child who is thirsty but you know that any water you have may be contaminated and drinking it could make them really unwell, or even die. Everyone deserves to have clean water as one of the most basic things in life.
P&G are aiming to help by donating one days supply of clean water for every one P&G product purchased in Asda. P&G products include Pampers, Fairy, Duracell, Olay, Pantene, Always, Lenor and lots more – so all the useful household brands that we would be buying anyway!
It’s great to see Mel C helping to bring the Clean Water Campaign to our attention. Please do share this post on Twitter, Facebook or any other social media to help spread the word even more!
Anna Marikar, mum of four and seasoned blogger, has spent over a decade sharing her parenting journey and passion for kid-friendly crafts and free printables.
Her easy-to-follow craft ideas and practical parenting advice have transformed In The Playroom into a cherished resource for parents.
Good to know that shopping in Asda with P&G can have such a positive effect, I’ll bear this in mind.
It’s great to bring pure, safe water to [people who need it, we really are incredibly lucky to live where we do 🙂
Very worthy campaign that mel c is doing. Good work. I will check it out and support when in asda.
I was the photographer on this shoot in Ghana and so I saw this amazing product first hand. To witness putrid filthy ditch water turned into pure drinking water was simply amazing. This could save millions of lives.
Richard
we take it for granted to have clean water, so it can be a shock to realise others just don’t have the luxury.
We regularly shop in Asda so I’ll definitely be keeping an eye out 🙂
What a great cause and an easy way for us to be helping others. It is so easy to take clean, running water for granted here in the UK.
As a nation we take many things for granted, water being one of them. So lovely to see a celebrity joining forces with Asda and P&G to help highlight and help solve the issue.
Such an important campaign, and thank you for highlighting what Asda and P&G are doing. We really do take so much for granted.
I will definately be going that extra mile to make sure i shop at Asda this week.
Amazing x
Thank you for sharing. Such a worthy campaign
Makes me glad we shop at Asda, good to know they’re working so hard to help others.